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Welcome to (the course) Consumer Behavior in China! We are a group of warm and interesting marketing professionals who are passionate on consumer behavior. We have been teaching Consumer Behavior to both undergraduate and postgraduate students at Guang Dong University of Foreign Studies. Our students all love this course. We hope you would love it, too. Our course has three tags: global vision, Chinese insight, and English teaching. To be in line with the global standard, we base our teaching on Professor Michael Solomon’s world-renowned textbook Consumer Behavior – Buying, Having and Being. This textbook is available world-widely. Its Chinese version can also be obtained online and offline. In addition to the core concept introduction, we provide ample Chinese examples, from consumers’ everyday life scenarios to real marketing case studies.
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