移动电子商务—智慧树网

移动电子商务

省级 | 财经商贸大类 (53)/电子商务类 (5307)

课程片花课程概述

课程介绍学校选课申请

随着移动智能终端的普及，中国移动电子商务用户消费习惯逐渐形成，众多新型移动电商购物平台不断涌现。《移动电子商务》作为校企共建的一门电子商务专业核心课程，课程内容包括“基础篇、技术篇、营销篇”三大模块，将为您解析移动电子商务平台运营模式，学习移动通信技术、移动营销等相关知识，培养学习者移动电子商务平台营销推广及创新能力！
With the spread of mobile intelligent terminals, consumer habits for mobile ecommerce in China are gradually taking shape, and a multitude of new mobile shopping platforms are constantly emerging. As a core E-commerce course jointly developed by schools and enterprises, "Mobile E-commerce" comprises three major modules: "Fundamentals", "Technology", and "Marketing". This course will help you decode the operating models of mobile e-commerce platforms, learn about mobile communication technology and mobile marketing, and other related knowledge. It is designed to train learners in the marketing, promotion, and innovation capabilities of mobile e-commerce platforms!